The new Rogue Traders album: Yes, it’s a dance record.

Last night I had the privilege of sitting with Rogue Traders co-founder James Ash and having a listen to a bunch of demos for the bands upcoming album, their fourth overall and their first since Natalie Bassinghthwaighte’s departure.
Here’s the thing; it’s really, really good. Some of these unfinished demos sound more fresh and exciting than most of the things on the charts at the moment; I’d even go as far as saying there are some moments so spectacular that they trump certain key-points found on the bands last two albums.
All the stories you’ve heard about it being a dance record are bang on. If you were at all deterred by lead single “Love Is A War”, then you’ll be pleased to know it’s probably one of the less instant moments among the new tracks. It’s also the least straight-up-dance moment as well; there are spikey club-cuts throughout, with mild nods and references to everyone from Blondie, Phil Oakey, the Sugababes (v2.0) and even Madonna. In fact, the new Rogue Traders album is a bit like Richard X meeting up with Rachel Stevens and Lene Lovich in a thumping nightclub.
“Ease Your Mind” is, as James described it to me, like the Sugababes having it off with Justice. Think of “Whatever Makes You Happy” and then essentially times it by 10. One of the more instant moments, the glam-rock meets synth-overdrive of “Would You Raise Your Hands”, was an immediate favourite and is about musical snobbery. It’s a tongue-in-cheek, arms-aloft club-pop banger that smells like a hit single.
“Skyline” – although sounding nothing like it – is the albums answer to “In Love Again”, in the sense that it’s dreamy electro-pop with EXCELLENT lyrics. There’s also “Girl In Gold”, which is Ash’s tribute to Debbie Harry from Blondie (he told me he was staring at a poster of Deb as he penned the chorus – amazing), “America”, “So Lonely” (inspired by Britney Spears) and “Ease Your Mind.” All very, very good.
And what about Mindi Jackson, the bands new vocalist? Can she fill the shoes left vacant by Natalie? More than capable, actually. It doesn’t take long to hear that Jackson’s voice is stronger and has a lot more texture than Nat’s does; the vocal arrangements on the album are more complex and a little more experimental – a definite plus. I’ve said before that Mindi’s voice reminds me of Lene Lovich; add a very young Gwen Stefani, No Doubt-era into the mix as well. I’m actually REALLY looking forward to seeing Mindi perform with the band for the first time live on stage.
So in summary, If you were at all worried about the album; don’t be. Whether your worries were spawned by the idea you felt they couldn’t go on without Natalie, or because you didn’t quite like “Love Is A War”, cast them aside. It’s okay to be wrong sometimes and in this case, you are.
This album will change peoples minds about the group. Within a few minutes of hearing it I’d almost forgotten about the bands past; it is ALL about the future from now on in.
UPDATE: Album Teaser available on TheirSpace.
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Damn it, now I want to hear it and it not even really my sort of thing.
January 15th, 2010 at 4:14 pm -
And they tweeted you! I wouldn’t mind them tweeting all over me – particularly the left half in the pic
January 15th, 2010 at 5:36 pm -
You have a way with persuasion, Adem. I want to hear this like you can’t even believe!
January 16th, 2010 at 1:26 am -
“Jackson’s voice is stronger and has a lot more texture than Nat’s does” – That is a big statement, and I won’t be holding my breath. She hasn’t impressed with her live performances at all so far, and the single vocals are boring and weak.
January 18th, 2010 at 8:32 pm
